ABOUT THE BRAND
ABOUT THE FOUNDER
FROM A PROMISE OF PROTECTION TO EMPOWERED ELEGANCE
It began with a childhood promise — to protect her grandmother.
That quiet, unconditional love planted a seed of strength in a young girl’s heart.
Years later, inspired by the confident, powerful women she saw on screen, she came to a realization: fashion is more than clothing — it is silent armor.
With no connections and no resources, she started from zero.
In 2019, she founded BRAND BY MEI. By 2023, it evolved into SENSE BY MEI, stepping onto international stages in Milan, London, and Hong Kong.
More than a label, SENSE BY MEI is wearable confidence.
Each design transforms inner resilience into outward elegance, empowering modern women to face the world with courage and grace.
Beyond the brand, she is also a blogger with over 400,000 followers in China.
Through her journey, she inspires ordinary women to believe in themselves, begin from scratch, and pursue their dreams — with strength, style, and heart.
BRAND MISSION
We are committed to exploring a path to confidence from the outside in, making fashion a medium for women's self-discovery.
Through exquisite tailoring and thoughtful fabric selection, we help women experience physical confidence and spiritual uplift the moment they wear our brand’s clothing, empowering feminine strength.
DESIGN CONCEPT
TAILORED CONFIDENCE
Breaking free from the "constraints" of traditional fashion, through exceptional pattern design and three-dimensional tailoring, it optimizes women's body curves while balancing comfort and structure.
This achieves dual relaxation for both body and mind, empowering women to face challenges with ease and confidence.
SUSTAINABILITY
2019–2022: 100% polyester fabric
2022–2024: 50% acetate fabric
2024–2025: 70% acetate fabric
2026: The proportion of natural sustainable fabrics such as wool, acetate, silk, and linen will increase to over 80%.
BRAND MILESTONES
June 2019
Founded SENSE BY MEI
October 2022
Commenced continuous support (2022–2025) for Captivating Shenzhen, supporting charitable initiatives focused on employment and education for women in China’s mountainous regions.
June 2023
Hosted a pop-up store at the MAX MARA boutique in Milan.
July 2024
Opened the first offline boutique on the 10th floor of Hysan Place, Hong Kong.
September 2024
Hong Kong Fashion Show — SENSE BY MEI @THE CIRCLE
February 2025
Became a TEDx Hong Kong sponsor partner, empowering speakers to present with confidence.
SOCIAL RESPONSIBILITY
Commenced continuous support (2022–2025) for Captivating Shenzhen, supporting charitable initiatives focused on employment and education for women in China’s mountainous regions.
